Honestly, I had a lot of trouble starting this post because I wasn't sure exactly sure how I would make an example from the hypodermic model and I was just kinda confused in general. However, the hypodermic model is a theory that the mass media direct, immediate and powerful effect on the audience. I don't know what exactly or if my example is right on wrong but there are a lot of examples that came to thought when I was thinking about the Hypodermic Model. I think that the example that comes to mind is Television and Radio such as advertisement or even magazines . For example in advertisement there might be a product that a person may be influenced in buying a product like a perfume or a fitness product by how a person looks or feels. Magazines are a big influences on everyone's life, especially on women. Tabloid magazines, beauty tips, or even how women are "supposed took". The radio is also the same thing advertisement, pop culture, and even these things can influence a lot of people. People want to know whats the new thing or the new products that could help with there daily lives and television helps with fashion, gossip, and this could influence a lot of people they would think this looks great on them or this worked for them so why not me the same thing with the radio. That goes for any media outlet. This could be a good thing and a bad thing to have media like television and the radio to a have a influence on others because for some people they might think that from what people are saying they would be influenced on what people say and eventually can't think for themselves.
I agree advertisements can really "inject" a certain way of thinking into the minds of an audience. In our consumerist society advertisements make us feel like we need something even though we don't (no one needed a shake weight but people still bought it). Political advertisements work in the same way. I remember a David Perdue for US Senate advertisement that asked if we trust Obama to stop Ebola. Like, yes because it is the President of the United States sole responsibility to stop and prevent the eminent danger of Ebola...and he might not be able to do it, so vote for me cause I can!
ReplyDeleteDavid Perdue, ugh! The Ebola scare is a great example of agenda setting. More people every year, even in affected African countries, die of literally any other disease we've heard of than Ebola. It's not even on the list of the top 50 causes of death for a single African country. Malaria and HIV/AIDS and diarrhoeal diseases and influenza are infinitely more problematic, but nooo one cares!
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